Sun & Strategy: Inside the battle of the brands

In April 2025, a high-voltage clash between FMCG titan HUL and digital-first disruptor Honasa Consumer Ltd. sparked widespread debate in the skincare industry — not just about SPF, but about trust, transparency, and the future of brand communication. At AGR, we delved into this controversy using real-time sentiment analysis, social media intelligence, and strategic foresight to unpack what it truly means for marketers, legal teams, and brand custodians. Our report, “Sun & Strategy: Inside the Battle of the Brands,” offers key insights, impact metrics, and future-forward recommendations for an industry where credibility is currency. Explore how a sunscreen ad war became a defining moment for ethical marketing.