Automobile
2 wheelers
3 wheelers
Light Commercial Vehicles
Medium and Heavy Commercial Vehicles
Bus
Tractors
Off-road vehicles
Electric Vehicles
Solutions for business and leisure
World is on the move. With each day more people and goods travel from one place to another. Global automotive industry is at the forefront of providing mobility solutions for both business and leisure.
Support OEMs and Component manufacturers
With years of experience in the industry, AGR has been supporting both OEMs and Component manufacturers with automotive market research and industry analysis, to address issues ranging from new markets, new products, distribution, service, vendors, parts, customer satisfaction, finance, and insurance across vehicles types and markets.
Coverage
Components
Engine
Transmission
Brake
Electronic
Body Parts
Tire
Battery
Plastic Parts
Capabilities
- Industry Landscaping
- Market Assessment
- Partner Identification & Network Expansion
- Dealer Satisfaction Measurement
- Dealer Performance Management
- Supplier Identification
- Customer Outreach
- Social Media Analysis
Industry Landscaping
Industries and markets change with time. In this age of disruption, businesses can be impacted significantly if not in sync with market trends. Alternatively, new opportunities emerge from underlying changes in customer behaviour. AGR’s market research and market intelligence team track the automotive sector by studying Automotive Trends, Customer/End User Preferences, Demand Trends, Industry Structure, Competition Intensity, Product Substitution, Global Trade, Input Costs, Product Pricing, Margin and a Host of other factors to keep clients abreast with recent developments that help in strategic and tactical planning.
Market Assessment
Be it for two wheelers, three wheelers, passenger cars or commercial vehicles, we have the capability and understanding to conduct in depth opportunity assessment across most markets in the world. Backed by a team proficient in the workings of Automotive Industry, AGR can support OEMs and Component Manufacturers with automotive market research and industry analysis, helping them in making informed decision on entry strategy whether for a new market, product category or aftermarket.
Partner Identification & Network Expansion
With an existing strong rolodex of reputed business houses built over years of research, AGR can support OEMs in quickly identifying and shortlisting business partners in different countries across the world to grow market footprint. Our multi layered filtering methodology helps companies select best fit partners swiftly offering a shorter time to market.
Dealer Satisfaction Measurement
Dealerships form frontline sales force for OEMs. In the current competitive environment, it is imperative to have dealerships functioning optimally to retain or improve market share. Therefore, it is very important to conduct periodic satisfaction assessment of dealerships and align them to the OEMs vision. In this critical evaluation, Avalon uses its proprietary tool POSAT that has been successfully applied in several engagements. The results point towards both strengths and weaknesses of the business and through specific interventions results can be significantly improved.
Dealer Performance Management
Whether it is to determine operational alignment or measure performance, Avalon has developed robust scorecard driven Dealer Performance Management System (DPMS). The tool is based on benchmark of OEM best practices and finetuned after successful roll outs across dealerships. AGR’s significant experience in program management can help OEMs in identifying and acting upon improvement initiatives that lead to business transformation and superior results over the long term.
Supplier Identification
Whether it is for key components or ancillary parts for manufacturing subassemblies in India or overseas, AGR’s automotive market research and automotive industry analysis team support companies in locating and selecting suppliers for manufacturing optimization.
Customer Outreach
Automotive companies invest a lot in brand building and outreach both by ATL and BTL programs. The effectiveness of these activities need measurement. AGR assists companies in evaluating effectiveness of customer outreach programs through post campaign analysis and brand perception studies.
Social Media Analysis
With the advent of social media, a lot of chatter happens on different platforms. These conversations can influence customers and impact brand value positively or negatively. The virtual world offers immense possibility to pick up threads to improve product or service. AGR through its social media analytics capability analyzes online conversations and posts to understand Reputation, Trend, Brand Perception and Relative Positioning of Brand vis-à-vis competition.
Use Cases
Electric Vehicles
Developed a detailed report on the EV market and mid-term forecast for the Indian market for a reputed Indian trade body.
Used Cars & Spares
Market assessment for used cars (sedans, crossovers, SUVs and trucks) and high potential spare parts in the GCC for a leading automotive distributor in the KSA.
Off-Highway Vehicles
Estimation of off-highway vehicle parc in ten European countries to develop marketing strategy for the region for a leading global off-highway tire manufacturer.
Two Wheelers
Market mapping of two wheelers sold in South East Asian countries and identifying business houses for distributorship for one of world’s largest 2-wheeler manufacturers.
M&HCV Components
A tier I global supplier of integrated systems, modules and components wanted a detailed understanding of Indian aftermarket for M&HCV components for market entry strategy.
Tire
Facilitation of in-person meetings and business tie up in Asia Pacific region for a reputed Indian tire manufacturer.
Light Commercial Vehicles
Detailed market study and partner identification in several African countries to establish market attractiveness for light commercial vehicles for a leading automobile player in India.
Tire
A global tire manufacturer wanted to evaluate opportunity for passenger car radial tires (PCR) to formulate India entry strategy by zoning and proper market segmentation.
Four Wheelers
Dealer performance measurement and benchmarking through proprietary DPMS to align performance of all dealers as per the OEM’s vision.
Battery
Understanding battery market in India with focus on opportunity for lithium ion batteries in; Renewable power, Electric vehicles and Railways for a Japanese manufacturer.
Two Wheelers
Identification and selection of dealers in Indian micro-markets through multilayered filtering process and facilitation of meetings with network development team for a leading Automotive OEM.
Case Studies
- Opportunity assessment & market entry
- Market entry study through customer and product segmentation
- Increasing sales through network expansion
- Sales planning through targeted vehicle parc estimation
Opportunity assessment & market entry for a tier I supplier of integrated systems, modules and components to the auto industry
CHALLENGE
- A tier I supplier of integrated systems, modules and components to the auto industry worldwide wanted a detailed understanding of the Indian spares aftermarket for medium & heavy commercial vehicles
- Devise an entry strategy for the Indian market
APPROACH
- Detailed secondary research covering Avalon’s internal database, published sources like ACMA, SIAM, CMIE, Profound, other government sources, etc.
- Pan India coverage of 15 key transport hubs
- Extensive stakeholder interviews (a total of 900 face to face interviews) with fleet owners, spares distributors, workshops, vehicle manufacturers, competitors, state transport organizations etc.
- Data triangulation and analysis to derive high frequency replacement spares with value potential
VALUE DELIVERED
- The study helped the company prioritize 10 key components for the medium & heavy commercial vehicles segment in the aftermarket
- Prepare market entry plan with key components as the basis
Market entry study through customer and product segmentation for a leading global Tyre manufacturer
CHALLENGE
- A leading global tyre manufacturer wanted to understand the Indian replacement market for passenger car tyres by volumes and by type
- Devise an entry strategy India
Approach
- Detailed secondary research covering Avalon’s internal database, published sources like ATMA, CMIE, Profound, other government sources, etc.
- A combination of desk research and stakeholder interviews (a total of 100 face to face and telephonic interviews) with contractors, channel partners, engineering consultants and industry association was conducted
- Pan India coverage of 5 zones (North, South, East, West and Central)
- Extensive stakeholder interviews (a total of 1000 face to face and telephonic interviews) with distributors, dealers, workshops, auto OEMs, and competitors etc.
- Data triangulation and analysis to derive region wise high potential tyre sizes and types (bias vs. radials)
VALUE DELIVERED
- The study helped the company prioritize zones for passenger car tyre market along with size and price points for replacement sales
- Structure product portfolio for market entry plan
Increasing sales through network expansion for a Japanese utility vehicle manufacturer
CHALLENGE
- A Japanese utility vehicle manufacturer with strong portfolio of light commercial vehicles had set up a green field plant in India with large investment
- The company wanted to bolster sales by intensifying dealer network in northern and eastern regions (especially in tier 2 – tier 3 cities)
Approach
- Avalon through its established contacts in the automotive industry scouted for well-endowed prospects in the target locations
- Through discussions with client, Avalon developed a parameter driven framework for evaluation of prospects
- Detailed in-person discussions with interested parties were conducted and an impactful pitch was presented
- 2-3 better fit prospects per location were shortlisted and brought forward for management discussion and finalisation of LOI
VALUE DELIVERED
- The study helped the company select dealers in over 20 difficult locations in India
Sales planning through targeted vehicle parc estimation for a leading tyre manufacturer
CHALLENGE
- A leading tyre manufacturer wanted to map OTR vehicle population in Europe to devise sales plan for key markets
Approach
- Detailed secondary research covering Avalon’s internal database, published sources like ITMA, company websites, other government sources, etc.
- European coverage of 10 countries (Benelux, UK, France, Germany, Italy, Spain, Poland etc.)
- Extensive stakeholder interviews (a total of 100 telephonic interviews) with auto OEMs, vehicle rental players, distributors, dealers, competitors etc.
- Data triangulation and analysis to map 43 types of vehicles including tractors, combine harvesters, forklifts, earthmovers, backhoe loaders, reach stackers, telehandlers, compactors etc.
VALUE DELIVERED
- The study helped the company prioritize vehicle types and countries for OTR vehicle tyres for replacement sales and set targets for the next 3-5 years
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