TiO2
Molybdenum
Salt
Lead
Zinc
Bauxite
Metals and minerals
Metals and minerals being a basic sector, finds wider application and plays a key enabling role in economic development.
Impact and changing production
Higher correlation between metal consumption and growth in GDP cannot be undermined, thereby making it important for all the stakeholders, be it miners, primary or secondary producers in the industry, to understand the impact and changing production- consumption behaviour as economic affluence sets in.
Value chain and global trade
Our Metals, Minerals and Mining Market Research Team understands the dynamics of the value chain and global trade very well and has conducted numerous studies in both ferrous, non-ferrous metal and minerals.
Coverage
Copper
Nickel
Titanium
Iron & Steel
Potash
Coal
Gypsum
Aluminium
Alumina
Tin
Precious Metals
Tellurium & rare earth metal [dysprosium (Dy)]
Lithium
Zircon
Graphite
Uranium
Selenium
Newdymium (Nd)
Capabilities
- Industry Updates
- Financial Analysis
- Data Analysis and Demand Forecast Models
- Cost Curve For Miners
- Developing Thought Papers
- Metal/Mineral Intensities
- Industry Landscaping & Opportunity Assessment
- Customer Satisfaction and Retention
- Customer Segmentation and Journey Mapping
Industry Updates
Clients have been seeking AGR’s expertise to develop real-time basis ‘one-stop’ crisp reports, to keep them abreast with the evolving market scenario and facilitate business planning. AGR has also pioneered the use of Interactive Analytical and Business Intelligence tools to develop Metals Industry Analysis and Market Insight Reports focusing on supply, Demand, Competition, Prices and Trade.
Financial Analysis
AGR has provided financial analysis support to investors and miners by conducting detailed NPV & sensitivity analysis for the upcoming mining projects and commodity cost curve models, helping them understand how the feasibility and payback period look like for their mine investments at various demand, cost and price scenarios.
Data Analysis and Demand Forecast Models
AGR has conducted metals and mining industry analysis, assisting clients to forecast demand by region/country, based on analysis of the current market scenario and a statistical database of various parameters across metal intensive sectors, using multiple techniques to build a model that provides a forecast for these parameters.
Cost Curve For Miners
A commodity cost curve helps investors and companies understand how the cost of various plants/mine are lined up. This helps in evaluating Investment Plan, Production Plan, Price Support Levels, Pricing Risk, Profitability etc. AGR has developed such models for commodities like aluminium, uranium, borates, diamonds and many more.
Developing Thought Papers
With practical industry knowledge, ability to connect across the industry value chain and strong literature review capabilities, AGR has drafted relevant thought papers and suggested policy interventions requirement. AGR closely works with clients to support them in delivering right messages to the policymakers with highest quality data.
Metal/Mineral Intensities
AGR has conducted metal intensity studies across various metals and minerals for both developed and developing markets. We have also identified emerging trends that will impact change in intensities in various time frames. This has helped clients in measuring impact on capex, resource requirement, etc. and in taking timely decisions.
Industry Landscaping & Opportunity Assessment
Industries and customers are evolving regularly. This necessitates businesses to diversify, innovate and upgrade to stay relevant in the market. Be it metal sheets, rods, tubes or castings, AGR has the capability and understanding to conduct in-depth market research, industry analysis and feasibility studies along with comprehensive opportunity assessments across metals, mining and minerals sectors across the globe.
Customer Satisfaction and Retention
AGR’s framework objectively assesses satisfaction, dissatisfaction level of customers and distribution partners. The framework covers competition to enable objective benchmarking across functions so that effective steps can be taken to identify irate, retain and also win back lost customers.
Customer Segmentation and Journey Mapping
A customer journey map enables to identify “moments of truth” that are particularly important for customers and their businesses. This helps in segmenting customers based on the needs and expectations to help clients devise specific marketing strategies for each customer group and derive better relationship value and satisfaction.
Use Cases
Metal & Mineral Intensity
AGR has conducted intensity studies of metals (Steel, copper, Zircon, borates, etc.) in 100+ end-use products & sectors across geographies by interviewing 2,000+ industry experts.
Cost Curve Models
AGR has helped the client understand the industry’s profitability by building cost curve models for commodities like aluminium, uranium, lithium, borates and diamonds.
Opportunity Assessment In Copper
A large Indian conglomerate wanted to invest in the copper downstream. AGR scanned the Indian market for demand, supply and competition to shortlist relevant opportunities.
Market Attractiveness Of Commodities
A global mining company interested in adding new commodities to its portfolio sought AGR’s expertise to conduct market attractiveness study for 10 potential commodity markets.
Automated Dashboard
For a global miner, AGR developed dashboards to monitor freight trends in North America, to support their logistics strategy plan & negotiations with logistics partners.
Mining Project Feasibility
To understand project feasibility, AGR has helped a client prepared NPV model along with sensitivity testing for an upcoming lithium-borate mine basis DFS report.
Customer Insight & Action Planning
For a large copper smelter AGR assessed customer advocacy among customers and non-customers vis-à-vis competitors to provide actionable insights & conduct workshops for its implementation.
Metal Recycling
Assessed various non-ferrous metal scrap globally, end-of Life of the metal-bearing goods, recycling ecosystem & processes, and drafted quality standards & vision documents.
Case Studies
- Consensus & Market Forecast Compilation
- Mining productivity tracker
- Customer advocacy & loyalty score
- Consensus & Market Forecast Compilation
Consensus & Market Forecast Compilation
CHALLENGE
- To prepare and maintain a cross-commodity price & Demand Supply consensus for long & short term forecasts
APPROACH
- A perusal of reports prepared by a multitude of banks, commodity brokers & consultants to identify relevant & accurate data for multiple commodities.
- Dashboards prepared for individual commodities to showcase pricing and demand & supply trends.
VALUE DELIVERED
- This project helped the client understand the current and future cross-commodity market trends.
Mining productivity tracker
CHALLENGE
- The client wanted to establish a common platform to compare multiple mining companies for mining productivity parameters.
- The key challenge was to bring the companies on a common platform since the reporting mechanism and even the financial years were different for the competing companies.
APPROACH & METHODOLOGY
- AGR captured data from the company presentations, annual reports along with bank and consultant reports.
- The productivity improvement data were segmented into controllable and uncontrollable factors. The controllable factors such as volume productivity, labour and contractor productivity, and exploration costs were measured across the competitor companies.
VALUE DELIVERED
- Facilitated the understanding of each company’s productivity performance in terms of incremental productivity as a percentage of the cost.
- The document acted as a framework to develop the strategy to improve productivity and to control the cost of production.
Customer advocacy & Loyalty score (Net Promoter Score) for leading aluminium supplier in India
CHALLENGE
- One of the leading primary and value-added aluminium suppliers in India wanted to gauge loyalty factor, perception about their brand and relative positioning vis-à-vis key competitors using an established framework. The B2B customers were spread over 10 industry sectors.
APPROACH
- AGR conducted over 500 face-to-face interviews with the decision-makers, influencers and users in more than 30 Indian cities.
- The customers were buying various aluminium products such as ingots, wire rods, extrusion, circles, closures, finstock, foilstock, ACP, CLAD, etc.
- The respondents were mainly from large and medium companies from building & construction, electrical, industrial machinery, automotive, home appliances, packaging sectors.
VALUE DELIVERED
- Detailed findings of the study were presented to the top management and the cross-functional teams across the business.
- It helped the client to understand in-depth and unbiased perception about their brand vis-à-vis competitors’ brands. It also helped the client to understand the strengths and the weakness of the brand.
- The workshop was also conducted with the key stakeholders to develop a detailed action plan. The action plan revolved around the key improvement areas.
- The action plan helped the client in gaining a competitive advantage over other leading competitors.
Consensus & Market Forecast Compilation
CHALLENGE
- To prepare and maintain a cross-commodity price & Demand Supply consensus for long & short term forecasts
Approach
- A perusal of reports prepared by a multitude of banks, commodity brokers & consultants to identify relevant & accurate data for multiple commodities.
- Dashboards prepared for individual commodities to showcase pricing and demand & supply trends.
VALUE DELIVERED
- This project helped the client understand the current and future cross-commodity market trends.
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