AGR uses a proprietary framework called Process Oriented Satisfaction Analysis Technique and Customer Advocacy Score to objectively test the satisfaction level and suggest improvement measures to increase customer retention by analyzing relative performance of all competitors.
AGR helps enterprises understand consumer’s perception and expectations about a particular brand. We interact directly with the stakeholders and channel partners to better understand the placement and performance of the brand in the marketplace vis-à-vis its promise.
We use in-house multi lingual expertise and standard framework to conduct linguistic check to support new brand launch. It ensures the brand name and phonetics is in conformance with the cultural, religious, regional and political sentiments and ethos of consumers worldwide.
We help clients track competitor’s moves and decipher their strategy to chalk out counter strategies. We closely track all public information and corroborate by having interactions with competitors’ stakeholders to understand their perception.
We help clients evaluate Customer Expectations and Response prior to proposed product launch to gauge its acceptance and effectiveness so that necessary amends in product strategy can be undertaken.
We use artificial intelligence tool to scroll online conversations and apply Analytical Framework to generate unparalleled insights, Trends, Reputation, Perceptions and also generate Business Leads.
Our approach to Customer centricity exercise starts with customer journey map. We hold detailed interactions with customers to understand their expectations and long term needs. Customers are categorized according to homogeneous characteristics and specific initiatives are drawn to engage them.
Conducted a detailed brand perception study to help a premium consumer brand transition in smart living segment
Conducted consumer perception and customer satisfaction to help a premium consumer brand transition in smart living segment
Studied typical eating habits and users’ opinion on healthy snack category to help a leading food major launch a new product range
Conducted brand perception study to support an Oil & gas major develop a new brand proposition following an acquisition
Conducted an analytics exercise using social media conversations to benchmark competition on various parameters and used inputs to design new banking products
Using social media insights identified mega trends based on habits, problems and expectations of inhabitants across cities to validate potential for co-living business concept
AGR conducted an extensive customer satisfaction & journey mapping in branded windows category for a leading UPVC windows manufacturer
Conducted a linguistic research to support an Oil & gas major develop a new brand name following an acquisition
Conducted an analytics exercise using social media conversations to benchmark competition on various parameters and used inputs to design new banking products
Using social media insights identified mega trends based on habits, problems and expectations of inhabitants across cities to validate potential for co-living business concept
Conducted a customer advocacy score study to understand the perception of the target brand across various customer segments and loyalty for the brand among target customers
AGR conducted an intensive consumer engagement study for a leading Indian food manufacturing company to understand preferences in a salty snacks category using social media channels
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