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Yes, the phenomenon of quick commerce in India is real and staggering. The last few months have seen lightning-speed instant delivery players pop brightly in the retail landscape. Some are offshoots of food delivery giants, some are new to the party, and some are about to jump in the pool.

Nonetheless, the suddenly surging QC industry is a rabbit-hole worth sliding into. How are these apps teleporting stuff to doorsteps in a blink? And will they stick around?

Do read what our colleague, Subra (Subramaniam Ramanathan), had to say about India’s quick services sector in an article published in heise online, a leading high-tech news service in Germany.

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