As billions have warmed up to evaluating and buying products online, the Consumer Durables supply chain and communications have evolved alongside. This direct interaction has enabled Brands to listen to customers and act on game changer and criticism accordingly.
AGR’s expertise in consumer products industry analysis and market research along with rich experience in the supply chain industry has been instrumental in key decisions by OEMs, Branding and Advertising companies and Investment firms.
With in-depth consumer products industry analysis and market research, we help clients evaluate customer expectations and response prior to proposed product launch to gauge its reality, effectiveness and success so that necessary amends in product strategy can be undertaken.
With an existing strong rolodex of reputed business houses built over years of research, AGR can support OEMs in quickly identifying and shortlisting business partners in different countries across the world to grow market footprint. Our multi layered filtering methodology helps companies select best fit partners swiftly offering a shorter time to market.
AGR uses two proprietary frameworks POSAT and Customer Advocacy Score to objectively assess satisfaction, dissatisfaction level of customers and distribution partners . It serves as not just diagnostic measure to identify root causes but prescriptive as well to facilitate roll out of appropriate remedial measures to win the perception battle. The framework covers competition to enable objective benchmarking across functions so that effective steps can be taken to identify irate, retain and also win back lost customers.
By keeping a close track of stakeholders and actions taken by competition, we help clients Decipher Operational and Strategic Plans of Competition so counteractive measures can be drawn to wrest higher market share.
Our consumer products industry analysis and market research team has a strong understanding of the sector and is able to conduct in depth opportunity assessment across markets. With its well-researched consumer products market insights, AGR can support OEMs and Component manufacturers in making informed decision on entry strategy whether for a new market, product category or aftermarket.
Using proprietary artificial intelligence tool, we scroll and analyze scores of digital medium conversations to obtain unparalleled insights, trends and perceptions from wide section of users and non- users of a given brand vis-à-vis competing brand. Coupled with Human intelligence, we are able to draw actionable insights for OEMs.
Our comprehensive CAS studies assess brand awareness and gauge customer loyalty for the top consumer brands and reasons for recommendations. The module attempts to assess expectations of customers from Consumer Product Segment, Industry Trends and Challenges which will shape future demand scenario.
Linguistic Checks –We undertake linguistics checks to ensure the brand name and phonetics is in conformance with the cultural, religious, regional and political sentiments and ethos of consumers worldwide.
Brand Perception: We believe customers’ perception is client’s reality. We study various facets of the brand, its personality and positioning and detect disconnect if the promise is not in sync with customer’s expectation. The study helps brand owners reconnect with users well to increase market share.
Customer Journey Map: We study the entire experience of customer’s journey starting from awareness to final selection stage to obtain insights on preferences, influencers, evaluation criteria and defining moments during their decision making process
Investment companies need to understand competitive strength of companies before investing. AGR, with numerous consumer products industry analysis and market research along with studies covering the Supply Chain Dynamics in the consumer durables industry is able to provide an accurate market assessment required for investment evaluation.
In the global economy, the difference between a good and a poor decision is often background information. AGR helps clients Rigorous Background and Reputation Check. Our background research helps provide the context and information necessary for making informed decisions.
Raw Material and Component Usage Predictions.
AGR conducted an extensive brand perception & journey mapping in branded windows category for a leading UPVC windows manufacturer.
Conducted consumer perception and customer satisfaction to help a premium consumer brand transition in smart living segment.
Assessed the current brand proposition in one product category to support frame new hypothesis for brand transition in a new category.
Conducted linguistic check for a leading battery manufacturer to support launch a new brand globally.
Conducted distribution and supply chain practices of competition to benchmark and improve the practices of a leading home durables brand manufacturer.
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