Home » Newsletters » Volume-i-2024 » Is discount the only value proposition of e-pharmacies in India?
E-pharmacies are web or app-based platforms that enable patients to upload prescriptions and receive their medications delivered directly to their doorsteps within a specified timeframe. This innovative model seeks to bridge the gap between patients and their healthcare needs, offering convenience and accessibility in a rapidly digitizing world. The Indian pharmaceutical market is currently valued at around USD 26.67 billion for FY24, with projections indicating a robust growth rate of 10-12% CAGR over the next decade. This growth is largely fueled by a burgeoning population, an increase in chronic diseases, rising disposable incomes, and ongoing price adjustments within the sector. With nearly one million registered pharmacies in India, the market is saturated with traditional players. However, the last decade has witnessed the emergence of more than 250 online pharmacies, signaling a shift towards digital solutions in healthcare.
